- Chivita controls more than 50% of the juice market since it became a major driver of the sector after the ban on importation of fruit Juice
- With the recent acquisition by Coca Cola, the brand is set to play on a bigger pedestal in the African market
- One of the brand’s commitments is improving public health through quality products
- So far, innovative perception management tools have been used to stimulate stakeholders’ interest in the ‘’No added Sugar’ campaign and the consumption of fruit juice in place of fruits.