Goldberg, the leading regional mainstream brand of the people of the Southwest, has engaged its target audience through music since 2013.
It has consistently used the platform to get closer to its target market. Having owned the Fuji music space through Fuji T’o Bam for more than five years, it decided to extend its tentacles to Juju music, through the Ariya Repete platform.
It is a deliberate strategy to establish a strong affinity between the excellent beer and the people of the Southwest region.