The Food and Beverage Recycling Alliance was set up in 2013 to drive a self-regulatory post-consumer packaging wastes and allied waste recycling initiative.
The Alliance is also embarking on public advocacy and outreach campaigns to create awareness through direct engagement activities.
The Alliance is also embarking on public advocacy and outreach campaigns to create awareness through direct engagement activities.
The Brief:
The brief was to use PR to amplify all the Alliance activities.
Role of Agency:
The buy-back initiative, we engaged relevant stakeholders in the ‘trado-digital’ sphere and used listening tools to deepen and monitor the conversation. Videos and facts sheets were also created for the program and shared.
Also, to sustain a robust conversation, the Agency introduced an intellectual perspective to the initiative. We shared nuggets on benefits in recycling and engaged influencers to drive the conversation.
Influencers engaged were able to amplify the program and it went viral immediately ranking in the top 10 trends for the day which were retweeted, shared and liked. We also had got mentions from the LAWMA and other relevant government agencies.
Outcome
There was huge participation from all over the country and we created over 2 million impression for the campaign.
Outcomes / Achievements
Agency developed contents, facts sheet and videos to amplify their programs
The contents were shared by over 100 bloggers, 20 Influencers and some other communication drivers
The followings were achieved:
0
Online
blog/website hits
1000
Video views
Million
0.1
Reach
1000
Reactions
(Shares, Likes and Comments)
100
WhatsApp
Groups
Million
0.1
