Go Nigeria
The Brief:
The brief was developed from the conversation between the Chief Consultant and the Founder Atedo Peterside
Role of Agency:
The campaign now has higher voice share compared to pre-2022
Brand Equity has also increased, it has helped to establish thought leadership in youth registration and participation in the electoral process.
GoNigeria has been more deliberate in leading the conversation for youth electoral participation
Our visibility has exposed us to industry observers, leading to more acceptability
Brand marketing has been greatly enhanced
GoNigeria has been more deliberate in leading the conversation for youth electoral participation
There is no doubt about the fact that the innovation and proactivity of TPT have helped brand equity improvement with constant positive projection.
We have been very relevant in the areas of ideation, advisory, objective and constructive support to campaign initiatives.
Outcome
“We had hoped to get 15m Youths aged 18-34 years to register and obtain their PVCs. As at 27 June INEC has registered 14,137,024 youths. It now looks as though the target of 15m will be exceeded. Praise God “ – Atedo Peterside
Quantitative Analysis: Mentions.
Breakdown of Mentions
