The
Brief
Agency was asked to come up with an effective and sustainable damage control mechanism in ensuring that the pending crisis relating to Amstel Malta was effectively contained
Code named Project Sugarless, it came in the wake of a malicious video about a substance found in a can of Amstel Malta, shot by some unidentified people
The video, which went viral within a short period of time, had instantly created doubt about the quality of the product among consumers
To mitigate the adverse effect of the orchestrated campaign, Agency came up with series of activities to question the malicious video while validating Amstel Malta’s premium quality.