Our Vision
To become the most sought-after in Africa
You may already know us by
OUR REPUTATION
About The
Preferred
Team
We are a full-service Public Relations firm with our head office in Lagos, Nigeria and an expansive network across Africa. Registered in 1997, we have since grown into the leading Public Relations solution provider to top brands, institutions, governments and multinationals spreading across various sectors.
Registered in 1997, we have since grown
into the leading Public Relations solution
provider to top brands, institutions,
governments and multinationals spreading
across various sectors.
Our Mission
To provide value-added and sustainable communication services to discerning clients and to set standards of excellence in PR response and implementation outcomes.
Glocalisation is Our Way
Sorry, you will be working with locals who daily converge at the village square which the world has now become with digital evolution. We turn gossip into precious news, and serious news into nuggets, while connecting you with your audience. Simply put, we bring the world to you and you to the world.
We Get Interrupted For Recognition
Time and again, we have been nominated and presented with laurels for various works carried out for our clients. Most valuable to us are those comforting mails and letters of commendation from clients. We call it validation of professionalism.
Worry-Free Storytelling
Our best is what we give to you when you work with us. We make you think less about the task you have given us by putting in place a delivery process that ensures the set goal is achieved without you losing precious sleep.
OUR CAPABILITIES
WHAT WE DO
Social Media Management
Managing online interactions and content across social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest…
Corporate Communication
Managing and orchestrating all internal and external communications aimed at creating a favourable point of view…
Marketing PR
Marketing PR involves the use of two important business functions, marketing and PR and we use this to generate awareness…
Public Affairs
Experience to know what drives news cycles, policy changes and buying decisions in business and government communications…
Crisis Communication and Mitigation
Whether situational, accidental or adversely orchestrated, crisis is part of life. Some crises can be very devastating…
Investors and Equity Trading Communication
Trust cannot be purchased across the shelf; attracting the right kind of investors requires more than a balance sheet report…
Fanatically
In a highly competitive and emerging African market, we help our clients dictate, dominate and lead the consumers and public conversations resulting in greater brand equity and outcomes.
We are
Idea-Centric
We are Idea-Centric and Content Consumption Intelligence-driven
Our Vow
Our vow is to provide value-added and sustainable communication services to discerning clients and set standards of excellence in practice and project implementation outcomes.
Our Clients
A short list of some of the best brands in the business.
Our Tribe
We have a culture of recruiting great talents, immersed in the culture of creative thought process that allows for the aggregation of thoughts and applications of ideas, using carefully selected tools in providing various solutions to divergent briefs.
We are like the Pride of Lions – Finding solutions to common problems is a joint effort, yet every individual is clear about the contribution required of them to lead the team to success.
We are like the Pride of Lions – Finding solutions to common problems is a joint effort, yet every individual is clear about the contribution required of them to lead the team to success.
International Partnerships
We are in alliance with Waggener Edstrom (WE), a Seattle, United States-based public relations firm.
With a global network, the independent agency operates from more than 15 offices in the US, Europe, Asia, and Africa with over 100 affiliates.
With a global network, the independent agency operates from more than 15 offices in the US, Europe, Asia, and Africa with over 100 affiliates.
